Championship Turf Services Chooses Crucial
December 1, 2011
We are pleased to announce that Harwinton, CT – based Championship Turf Services has tapped Crucial to redesign & redevelop their web presence, currently located at http://www.turfchamps.com. CTS is Southern New England's leading athletic turf field contractor, working on fields across Southern New England, at venues including Rentschler Field in East Hartford, CT, as well as New Britain Stadium in New Britain, CT. We are excited to be part of their re-introduction to the web!
Web site launch for local landscaping company
November 16, 2011
Having realized that traditional means of advertising were no longer working, Plainville, CT landscaping company Evangelista Enterprises came to us needing to develop a web presence. Their goals were simple: a prominent contact form, a place to present their work and some customer testimonials.
The site we designed and developed for Evangelista is appropriately simple as well. Just one page, the site is an effective (and very affordable) solution for small businesses who are looking to get up and running on the web, but not necessarily ready for a “full” web site.
Web site launch for Natalie Martin Collection
November 2, 2011
We've just launched a new web site for Natalie Martin, a Los Angeles fashion designer. Natalie's clothing line features unique designs hand-embroidered in Bali. For Natalie, we have developed a simple & elegant web site that puts the focus on the clothing and philosophy of the brand. The site is powered on the backend by CruCMS, our custom content management system, and also features a custom e-commerce component that allows visitors to purchase clothing via the web site.
Farmington Sanitation Service web site launch
November 2, 2011
We have just launched a new web site for Farmington Sanitation Services, a local company specializing in septic tank cleaning, inspections, repairs and installations, as well as commercial grease trap cleaning.
The simple, four page site offers some background information about FSS, outlines the services they offer, features a web-only coupon and contact information.
Reorganization and relaunch for the Colbys
October 21, 2011
Today we're happy to announce the launch of The Colbys new web site.
The Colbys came to us looking to expand upon their existing site, which Crucial designed and built back in 2008. The goal for the project was to reorganize content, modernize the look and improve functionality, both on the frontend and the backend. The design for the site is anchored by some responsive background images (meaning they scale with the size of your browser window) that showcase the Colbys doing what they do best: performing live. The site features booking information, news, audio & video clips, a list of songs the band performs, and puts the Colbys in the driver's seat on the backend with a custom implementation of CruCMS, which allows them to manage all of their web site content themselves.
Next up is a similar reimagining of John's personal site, www.colbymusic.com, which will be relaunching soon.
The Colbys are a Connecticut-based R & B/jazz-influenced party band led by Grammy & Emmy Award winner John Colby (Music Director ESPN ESPYs, NASCAR Awards) and Bev Rohlehr (Persuasions, National Jazz Ensemble, Mel Lewis Orchestra). John's the guy who wrote the Sportscenter theme music, among many other notable pieces.
Torrenzano.com redevelopment
October 10, 2011
Today, we're happy to announce the launch of a new web site for longtime client The Torrenzano Group, a high-stakes issues management firm located in New York City.
This was another project with a quick turnaround for us, and we were tasked with not only updating the old site's nearly 6 year old design, but to untangle the backend from Wordpress and simplify things by integrating CruCMS, our homegrown Content Management System.
Port Canaveral's mobile web site launches
October 4, 2011
We are happy to announce the launch of the mobile version of Port Canaveral's web site today. The mobile site is a much more streamlined version of the Port's web presence, serving up mobile-friendly versions of the pages on the web site most consistently accessed via mobile devices, including an overview of the Port, transportation services, maps, and local vendors.
Complex e-commerce system launches for local religious supply company
September 14, 2011
Crucial Networking is happy to announce the launch of a redesigned Churchgoods.com. Featuring over 3,000 products targeted toward both wholesale and retail clients, the new site features a robust e-commerce system that employs many customized shipping/handling/pricing rules and scenarios.
Churchgoods.com is a division of Patrick Baker & Sons, a family owned & operated company headquartered in Southington, CT. The company has been proudly selling products to all religious denominations for over 40 years.
Ovation Benefits launches in a hurry
September 7, 2011
We love pressure, and we wear many hats here at Crucial. This time, our role was production and quality control. With just under a month to get the job done, Crucial helped relaunch www.ovationbenefits.com just in time for Ovation's speaking engagement/appearance at The Forum 11 event this week in San Francisco, CA. Ovation provided the design & content, and Crucial built, tested, and integrated content for the web site's 70 pages.
We've been excited to work with Ovation from the start of our first meeting with them. The best clients to work with are those that show passion for what they do, and Ovation exudes it in everything they do. We are ecstatic to be Ovation's web partner, and we can't wait to see what their future holds!
“From the moment George at Crucial answered the phone, I felt like Ovation’s website redesign was a priority for his team. The project needed to be completed in a very short amount of time which necessitated very organized and concise communication from both sides. At every step along the way, the team at Crucial guided and supported the project as if it were their own site, and they saw us through the project and out the other side tremendous results. I would not hesitate to recommend Crucial Networking. I am a raving fan, and look forward to working with them in the future.”
Ovation Benefits, established in 2002, is the national leader in Workforce Health Improvement and one of the largest independent benefit brokers in the nation, representing more than 250 employers and more than 100,000 individuals in 43 states. Ovation's clients include small business, middle market and Fortune 1000 employer groups and more than 40 cities, towns and boards of education. “TakeCharge” is Ovation's new fully integrated, turnkey product platform that incorporates best in class health improvement benefits, incentives, interventions and member support designed to deliver sustainable cost reduction through health improvement and unparalleled employee engagement.
Digital Assassination Book web site launch
August 19, 2011
Longtime Crucial client Richard Torrenzano needed a site to help promote his new book, located at www.digitalassassinationbook.com. The book, written with co-author Mark Davis, is entitled "Digital Assassination: Protecting your reputation, brand or business against online attacks".
On the backend, we deployed CruCMS, our custom Content Management solution, allowing Richard and his staff to manage all web site content, which includes blogs, news and reviews about the book and contact informatoin.
The Rose Cleanse - book cover design/interior layout for self-published book by Natalia Rose
August 15, 2011
Though much of our work here at Crucial is web-related, we end up working on the occasional curveball like this...the design and printing of a self-published book. This is "The Rose Cleanse" by Natalia Rose; we designed the cover/interior layout and helped facilitate the printing of hard copies of the book using Amazon's CreateSpace.
- The Rose Cleanse - product photos
Ovation Benefits chooses Crucial for web development
August 11, 2011
Ovation Benefits is a leading employee benefits firm with offices in Farmington, CT and Atlanta, Georgia. Ovation has come to Crucial for a super-quick turnaround on the development of css templates for their new web site, which they designed in-house.
Port Canaveral Goes Mobile
July 18, 2011
Behold the power of analytics! In a routine review of portcanaveral.com analytics reports, we discovered that more than 25% of the traffic to portcanaveral.com comes from a mobile device. This is a very large constituency to be ignoring! The result is a plan to create a mobile-friendly version of the existing web site that will cater to specific needs of mobile visitors, namely providing an overview of the port and providing easy access to transportation services, maps, and local vendors that site visitors may take advantage of while visiting.
Computer Recycling Decides to Recycle Their Site
July 11, 2011
Computer Recycling, LLC of Branford, CT has chosen Crucial to help them redesign & redevelop their web site. Despite explosive growth (and perhaps DUE to explosive growth), the company has not updated their web site since purchasing the company several years ago. We are excited to undertake this project, and help Computer Recycling recycle their branding!
A Silent Wish Draws Strength From Crucial Networking/Pettus Creative
July 5, 2011
Newington resident Gina Cocce has had so many friends & family members afflicted with various (scary) health issues, and she has decided to do something about it. Gina has started A Silent Wish, LLC, an organization whose web site will serve as a support community for those afflicted with serious illnesses & diseases, as well as the families of those very people. Oftentimes when diagnosed with a serious illness like cancer, a patient and their family spend so much time in doctor's offices that they need support from people that have experienced similar situations. The site promises to offer support, an open dialogue amongst community members, as well as inspirational stories from members who “have made it” and are thriving despite their issues. This is a VERY rewarding project and something we are very happy to be involved with!
Important Announcement
June 30, 2011
It is a bittersweet day here at Crucial Networking. Today is our last “official” day as the Crucial Networking you have grown accustomed to. Beginning tomorrow, we will have “officially” reorganized the company, effectively splitting up the web and systems divisions.
Matt & Josh will embark on a new venture, Crucial Systems, LLC, while Tim, Alex & George will remain Crucial Networking, LLC, and continue to serve all of your web-related needs.
On behalf of the entire team at Crucial Networking, LLC, we thank you all for your years of support, friendship, patronage, and advice.
We look forward to our new endeavors and cannot wait to see what the future holds!
For the official announcement, which was delivered in a letter (our apologies if you were not sent one directly), you can visit: http://www.crucialnetworking.com/ReorgLetter.pdf
The Crucial Networking, LLC contact information can be found on this site in the footer on every page, or on the contact page.
Crucial Systems, LLC can be reached at:
16 Cornerstone Court
Plantsville, CT 06479
860-385-1650
Thank you!
Web site design, development, and e-commerce for new clothing line
June 14, 2011
Natalie Martin is a new clothing line out of Los Angeles, featuring unique designs hand-embroidered in Bali. Natalie will begin by selling the clothes at trunk shows and online, which is where Crucial comes in. We'll be developing a simple & elegant web site that puts the focus on the clothing and philosophy of the brand, and also provides an e-commerce component that will allow visitors to purchase clothing via the web site.
Crosley Gracie Brazilian Jiu-Jitsu Academy web site launch
June 6, 2011
We've just launched a new web site for Mixed Martial Arts legend Crosley Gracie's Brazilian Jiu-Jitsu academy, located in Brentwood, CA. The comprehensive web site offers a wealth of background information on the programs offered at Crosley's academy, the instructors, as well as some history on the legendary Gracie family and their contributions to jiu-jitsu.
Crosley & his staff will be utilizing a highly customized implementation of CruCMS, our homegrown Content Management System, to manage all web site content themselves, including images, text, photos, news stories, and video uploads. In the near future, we'll be integrating e-commerce functionality, which will allow students to register & pay for events online, as well as an online store for Crosley's merchandise.
Better Living Home Care web site launch
June 2, 2011
Better Living Home Care provides in-home care for the elderly at some of the lowest rates in the tri-state area. Services include cooking, light housework, exercise and companionship for seniors with bone fractures, heart disease, strokes, dementia, Parkinson's disease, and other chronic conditions and illnesses.
BLHC's new web site includes a custom implementation of CruCMS, our custom content management system, which allows the to add/edit/delete pages and content throughout their web site, and also keep track of contact form submissions.
Branding, web site design, development, and email marketing for eco-friendly preschool
May 6, 2011
Crucial would like to welcome our newest client, Kidz Go Eco, the only eco-friendly preschool in Southern Maine. We're excited to be working with such a forward-thinking organization, and look forward to what will surely be an exciting and vibrant design!
Kidz Go Eco offers an organic menu, recycling classes, and involvement with animal humane societies and conservation organizations. In addition, their curriculum includes music, french, and ecology classes. All toys are wooden and cleaning products are biodegradable and hypo-allergenic.
Crucial's role for this project will be multi-faceted. We'll begin with a reworking of the existing logo to help unify the company's visual image. From there, we'll move on to a redesign of their business cards, and the design and development Kidz Go Eco's first web site, to be powered on the backend by CruCMS, our custom content management system. This implementation of CruCMS will allow the client to manage all web site content, including a calendar-view menu where they'll be able to keep parents updated on what great organic foods their children are being fed each day. Finally, it'll be on to e-mail marketing, where we'll assist Kidz Go Eco in choosing the e-mail marketing provider that is the best fit for them, develop HTML email templates, and walk them through the process of developing and sending successful email campaigns out to their mailing list.
Nextrightthing.net launches
May 3, 2011
Substance abuse and mental health problems are symptoms of a disease in an adolescent's life. Treatment in the community with families and peers is the solution. The Next Right Thing in West Hartford, CT is focused on helping adolescents and their families tackle these extraordinary challenges. Crucial Networking is very pleased to have been able to make this web site (and the logo) come to life, and we very happily announce its launch.
Farmington Sanitation Services chooses Crucial Networking
May 3, 2011
Specializing in septic tank cleaning, inspections, repairs and installations, as well as commercial grease trap cleaning, FSS is a busy company! Recognizing the need to have a web presence of their own, owners Ben & Shelley Ogonoski have charged Crucial Networking with the design/development/deployment of their flagship web site, to be located at http://www.farmingtonsanitationservice.net.
The Colbys return to overhaul their online presence
April 18, 2011
Looking to expand their reach, longtime client The Colbys have returned for an overhaul of their online identity. Beginning with a facelift for their existing web site (which Crucial designed in 2008), the project also includes an electronic press kit, some consulting on social media, and eventually, a redesign of John's personal site, www.colbymusic.com.
The Colbys are a Connecticut-based R & B/jazz-influenced party band led by Grammy & Emmy Award winner John Colby (Music Director ESPN ESPYs, NASCAR Awards) and Bev Rohlehr (Persuasions, National Jazz Ensemble, Mel Lewis Orchestra). John's the guy who wrote the Sportscenter theme music, among many other notable pieces.
Web site launch for greater Hartford property management company
April 13, 2011
Housing Consultants, LLC offers quality, affordable apartments throughout the Greater Hartford area and central Connecticut.
The new web site showcases their many properties throughout the state and is powered on the backend by CruCMS, our custom Content Management System. The system allows Housing Consultants to edit all content on their web site, including the addition and deletion of properties as necessary.
East End Health Plan returns for a redesign
April 4, 2011
Longtime client East End Health Plan has tasked Crucial with redeveloping their existing web site (which Crucial designed back in 2007). The overall goal for the web site will be a more modern design and increased usability, with more focus on the participating districts, frequently accessed documents, and contact information.
The East End Health Plan provides comprehensive health insurance benefits in a cost-effective manner for the employees of participating school districts located on the East End of Long Island.
Custom web site development for in-home elderly care company
March 24, 2011
Better Living Home Care, a division of Friends for Friends, has chosen Crucial to develop a simple web site highlighting their services. The company provides in-home care for the elderly at some of the lowest rates in the tri-state area. Services include cooking, light housework, exercise and companionship for seniors with bone fractures, heart disease, strokes, dementia, Parkinson's disease, and other chronic conditions and illnesses.
New web site launch for small gardening company
March 15, 2011
Today we're happy to announce the launch of gardenkeepct.com, a fun little project we worked on with West Cornwall, CT's Garden Keep. It's a simple site that presents some basic information about the company and services offered. The design is what really sets this one apart though. The client wanted the site to have an upscale, vintage feel, using soft greens and pinks, and to convey that they are a sweet, honest, caring and different company.
“Thank you for everything...I will recommend your company every way I can...I was very impressed with Tim and you are lucky to have him in your corner. I found him to be very approachable, resourceful, honest with his critique, remarkably qualified, artistic and infinitely patient. Please let him know how grateful I am to him for all his help along the way. He really showed me a true dedication to his work.”
AES digs Crucial
March 10, 2011
AES Remedial Contracting, LLC, located nearby in Southington, CT, has chosen Crucial Networking to help them with a complete redesign and redevelopment of their existing web presence. In business for over 20 years, AES has a tremendous reputation in the remedial contracting industry, and we're very excited to help take them to the next level!
New web site launch for Miss Erica's Piano Studio
March 9, 2011
Today we're excited to announce the launch of Miss Erica's Piano Studio, a new site designed and developed by Crucial for Canton, CT piano teacher Erica Picciano. This is a simple one page site intended to present some basic information regarding schedules, fees, and background on Erica for both existing and potential students.
Connecticut Ear, Nose & Throat selects Crucial
March 3, 2011
Connecticut Ear, Nose, and Throat has chosen Crucial Networking as their vendor of choice for the redesign and redevelopment of their web site. We really look forward to working with this wonderful group of people!
The project will center around usability, both on the frontend and the backend. We'll start with a complete overhaul of the look of the web site, incorporating a more modern approach and design and typography best practices. We'll also be implementing CruCMS, our custom Content Management System, which will not only allow the client to edit all content on their web site, but also to add and delete pages themselves.
