We're not going to wow you (or is it “lull you to sleep?”) with the latest buzzwords or convoluted hype about how great we are (we are, though. No joke). So, we're not going to tell you about how “integrated” we are, there will be no talk of “verticals” or “full suites of services” or <insert buzzword> here.

Our Specialties:

• Design for the web & print
• Custom application development
• Web marketing
• Hosting
• Custom photography

Design for the web & print

When Crucial is designing for you, we're not in it to satiate our egos, we're in it to solve a business problem in the most effective and intuitive way possible. If a web site, custom application or (insert project here!) that we've designed and built for you is unsuccessful, it doesn't matter how amazing it looks!

We're not talking about just design on the Web. Never underestimate the importance of presenting a unified front across all media.

Crucial's design services can assist you with:

The visual presentation of your business is one of the most important factors in its success.

Without it, you're dead on arrival.

Custom application development

Everything at Crucial is built by hand, from the ground-up, to ensure that what you're paying for and what you're getting is uniquely tailored to serve your business needs, instead of constantly trying to fit a square peg into a round hole.

Custom application development also means that you're never going to be pigeonholed or “stuck” with what you've got because you're at the mercy of the “canned” software you're using. Adding new features (growing your business!) is the name of the game; doing so with us will never require the reinvention of the wheel.

Crucial's custom web development services can assist you with:

Custom application development that meets your business needs.
That's what we do.

Web marketing

To us, "web marketing" consists of:

When the web first came to be, web sites were just digital brochures. Once your web site was created, you essentially forgot about it. Now, however, your web site is a business tool. The Internet is where much of the world's commerce (online or offline) begins.

If people can't find you (and find you quickly) you're toast.

We'll help you every step of the way; we can setup your profiles, promote them on your existing web site, help you to create your social marketing strategy, and most importantly, help you execute the strategy and track the results.

That's right. We said “web marketing.” We hate “e-marketing.”

Hosting

Why Use Crucial For Web Hosting?

It's an attention thing.

How Web Hosting Works at a Large Web Host

At one of the “hosting giants” like 1&1, Media Temple, or GoDaddy, you cam typically expect to pay somewhere in the order of $3-$5 per month to host your web site. As a company that competes with the “big guys”, we can tell you outright that we can't and won't compete with those prices. The reasons are outlined below.

How Can They Turn a Profit At Those Rates?

The answer is simple; volume. In “shared” webhosting, which comprises much of the Internet as we know it, many web sites are grouped on the same web server. All sites on this machine share bandwidth and hard drive space. The large hosting companies rely on automation (giving customers control panels that they never bother to teach their customers how to use), and cramming thousands of web sites on the same computer. If they pay $500 for the machine, and stuff 25,000 web sites on the server, you do the math.

How Do You Suffer?

Please don't get us wrong; we have plenty of customers on low-cost, large providers. In some circumstances, there is never an issue. However, if you plan on employing custom software, or even simple software that requires a very specific tweak to how the web server operates, you are out of luck. A company like GoDaddy is not going to modify the configuration of an entire web server to suit YOUR needs. So, the result is that you end up sacrificing on your end to accommodate your $3 per month web host.

How Are We Different?

Well, first, we are more expensive. By quite a bit. Our average web hosting rate is $30 per month. We charge this rate because we give you direct access to us. In the event there is a problem, there is no waiting in an endless support queue, or having to “submit a trouble ticket” into the ether, hoping to receive a response “within 24 hours”. The reality of the age in which we live is that waiting 24 hours is not acceptable, particularly when it comes to your web site.

To Summarize:

• We don't overload our servers
• You will have direct access to us in the event a problem arises
• We can accommodate your changing needs
• We are constantly watching; if we notice a potential issue on your server, we will oftentimes fix it prior to any issues occurring
• Allowing us to do your web hosting means that we will have control of the entire web site life cycle. For you, this means you have one point of contact for all things web site related, which is particularly important if problems arise.

How Are We Different?
You get direct access to us. If you've ever dealt with one of the cheaper webhosting providers (or better yet, had a problem with your web site on their server), you know how important this is.

We're here and always just a phone call or e-mail away.

Custom photography

We live in an impatient, visually-oriented society. Making you, your products, or your business stand out from the crowd is of critical importance to your success online. We do that too.

Do you need great photos of your products? (Yes, you do). Do you have “hostage photos” or “mugshots” of your staff? Need your office space photographed? Are you using the same stock photography that everyone else is? Let us help...

Crucial's photography services can assist you with:

Let's face it: if you want to be taken seriously, you have to look the part. Snapshots taken with a point-and-shoot just won't do.

Having professional photographs taken can set you apart from your competition. Show your customers that you take every aspect of your business seriously!