What We Do

We're not going to wow you (or is it “lull you to sleep?”) with the latest buzzwords or convoluted hype about how great we are (we are, though. No joke). So, no “verticals” or “full suites of services” or <insert buzzword> here.


Design for the web & print

When Crucial is designing for you, we're not in it to satiate our egos, we're in it to solve a business problem in the most effective and intuitive way possible. If a web site, custom application or (insert project here!) that we've designed and built for you is unsuccessful, it doesn't matter how amazing it looks!

We're not talking about just design on the Web. Never underestimate the importance of presenting a unified front across all media.

Crucial's design services can assist you with:

  • Web design
    Not just for your web site..."web design" can take on many meanings:
    • myspace page
    • twitter
    • e-mail signature
    • banner ad design
  • Print design
    • business cards
    • letterhead
    • album art
  • Promotional items
    • postcards
    • t-shirts
    • other merchandise)

The visual presentation of your business is one of the most important factors in its success.


Without it, you're dead on arrival.


Custom photography

We live in an impatient, visually-oriented society. Making you, your products, or your business stand out from the crowd is of critical importance to your success online. We do that too.

Do you need great photos of your products? (Yes, you do). Do you have "hostage photos" or "mugshots" of your staff? Need your office space photographed? Are you using the same stock photography that everyone else is? Let us help...

Crucial's photography services can assist you with:

Let's face it: if you want to be taken seriously, you have to look the part. Snapshots taken with a point-and-shoot just won't do.


Having professional photographs taken can set you apart from your competition. Show your customers that you take every aspect of your business seriously!


Custom application development

Everything at Crucial is built by hand, from the ground-up, to ensure that what you're paying for and what you're getting is uniquely tailored to serve your business needs, instead of constantly trying to fit a square peg into a round hole.

Custom application development also means that you're never going to be pigeonholed or "stuck" with what you've got because you're at the mercy of the "canned" software you're using. Adding new features (growing your business!) is the name of the game; doing so with us will never require the reinvention of the wheel.

Crucial's custom web development services can assist you with:

  • Content Management Systems
  • Custom Application Development
  • E-commerce
  • Niche Community Development

Custom application development that meets your business needs.
That's what we do.


Web marketing

To us, "web marketing" consists of:

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Social Marketing - Utilizing MySpace, Facebook, Twitter, et al.
  • Subliminal branding (promoting your online marketing initiatives by modification of your everyday tools - your email signatures, setting up of custom URLs on your web site, etc.)

When the web first came to be, web sites were just digital brochures. Once your web site was created, you essentially forgot about it. Now, however, your web site is a business tool. The Internet is where much of the world's commerce (online or offline) begins.

If people can't find you (and find you quickly) you're toast.

We'll help you every step of the way; we can setup your profiles, promote them on your existing web site, help you to create your social marketing strategy, and most importantly, help you execute the strategy and track the results.

That's right. We said “web marketing.” We hate “e-marketing.”


Systems consulting

Your companies' internal network is an integral part of your business. Crucial Networking's systems consulting group can assist you with any of the following (and more, just ask)

  • Troubleshooting
  • Upgrading and securing your existing network
  • Desktop support (both remote and on-site)
  • Unix
  • Linux
  • Windows
  • Firewalls
  • Cisco routers
  • Workstations
  • File servers
  • Remote Access
  • Web/E-mail Servers
  • (VPN) Virtual Private Networks
  • Thin Client Architecture
  • (LAN) Local Area Network
  • (WAN) Wide Area Network
  • Infrastructure Design
  • Security