Your Name

Your Email

Describe your company and the concept, product or service your site will provide.

Who will be the main contacts for this project? Who has final approval?

Please list names, email addresses, roles and phone numbers here.

What are your main reasons for wanting a new web site?

List the business objectives for your web site (in order of importance)

Examples: improve sales, increase customer satisfaction, reduce customer service time.

What will your definition of “success” be for your web site?

Examples: 30% increase in sales.

Describe the target audience for your web site in as much detail as possible.

How would you say your target audience currently perceives your company?

How will your web site be used by your target audience?

Why will people choose your web site over competitors?

i.e. what sets your company apart from the competition? What do you do differently?

Describe how you would like your target audience to perceive your new web site.

Examples: clean, professional, easy-to-use, edgy, fun, informative, wacky, conservative, liberal, creative.

Please list the web sites of competitors in your industry. Which sites do you feel are effective? Why?

Please answer in this space. Please include URL.

Please list web sites whose visual design you like. What is it about these sites that appeals to you?

Please answer in this space. Please include URL.

Outline any ideas you have for your web site.
How would these features support your business goals and the goals of your target audience?

Are there any colors/color combinations you would specifically like to use with your web site design?
If so, what is the significance of these colors to you?

Are there any colors/color combinations you would specifically like to AVOID using with your web site design?
If so, what is the significance of these colors to you?

In your opinion, what aspects of your current site are effective?
Why do you feel they are successful?

Which site elements (if any) would you like to incorporate into your new web site?

We've tried to keep this questionnaire as brief as possible.
Due to the unique complexity of every project, however, this questionnaire may not cover all bases.
Please use this space to add any extra information that you feel will be pertinent to this project.

We have to do it...

  Type what you see above in this box

Why?

Just so we know you're not one of those dreaded spambots. The less time we spend wasting time deleting spam from our inboxes, the more time we have to do great things with you!