The cornerstone of the new Reddy Raw site is the second-generation version of the custom online order system we developed for them back in 2004. The system has generated millions in revenue for the company, by taking an archaic fax-based system and moving it online.

On a daily basis, data from the Reddy Raw offline system is synched with the website, providing real-time accounts receivable, items recently ordered, customer call sheets (items customer is allowed to order) and select other data. Customers can login from any web browser, and securely place orders online. Orders are written via a proprietary process to the offline servers. Items are immediately picked and shipped.