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Auto Dealer Traffic, LLC provides Search Engine Marketing (SEM) solutions for clients in the automotive industry. Their results are staggering; increasing dealership visits and vehicle purchases for hundreds of auto dealerships every day.
Managing tens-of-thousands of Overture keywords and hundreds of Google campaigns is very difficult work! Further complicating the day-to-day management of this intricate work is the requirement to provide customers with detailed reporting on a monthly basis, justifying the fees being charged.
ADT's business has grown so rapidly that simply closing the books each month has become a week-long process, tying up 2 members of staff in the process. This lost productivity has cost ADT considerable time, and has also lost them some hard-earned money because they have missed several spikes in pay-per-click traffic for which they have had to absorb the cost.
Crucial Networking has created ADT a customized web application, employing processes that enable ADT to consolidate reports from several search engines on a daily basis into one common repository for their data.
To close billing each month, ADT now literally needs to click one button to generate detailed billing summaries for each client. Gathering data for customer reports used to involve summarizing a sea of spreadsheets. Now customers can login via their web browser and view their stats in real-time. Time formerly spent just to get necessary reporting and billing completed is now spent on developing new business, increasing sales, and bettering customer service.
The very dangerous spikes in impressions and clicks that were potential catastrophic problems for ADT are now handled in one easy-to-use report interface that runs nightly, consolidating all customers in one location.
"The Search Program," as the system is called, has not only allowed ADT to realize some important efficiencies, it is becoming a very valuable point-of-difference for ADT in a rapidly-growing industry.
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There’s nothing more convenient than being able to update your web site yourself, in real-time. From anywhere.
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If you want to be taken seriously on the web, you need to look the part. You run a world-class business. Show people that you do.
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