 |
 |
Blue Desert Music Group



Crucial's services on this project included:
Web Design, Web Development, Content Management System
**Crucial Networking was contracted as a third-party for this project, and provided initial designs, development, and content management systems, but no longer manages or maintains the sites.



Blue Desert is an independent music company in Nashville dedicated to the discovery, development, and marketing of new music in traditional and emerging musical genres.



**Crucial Networking's role for this project was to develop several web sites quickly for the Blue Desert Music Group. Included in this project were the main label site, and separate sites for each of their five artists. With future scalability in mind, the sites needed to be templatized so they could be easily/quickly duplicated and launched whenever a new artist was signed by Blue Desert and needed to be showcased. This was done by creating a base design that incorporated thematic elements that could be changed from site to site, such as color palette, a main image, and a logo. Furthering the portability of such sites was the standardization of sections, allowing for basic content management systems to be incorporated for each site as well.
|
 |
 |

There’s nothing more convenient than being able to update your web site yourself, in real-time. From anywhere.
  |
 |

If you want to be taken seriously on the web, you need to look the part. You run a world-class business. Show people that you do.
  |
|
 |
 |